First signs of an ageing face can be quite stressful for everyone, even though it is a natural process of life. Facial volume loss appears in all people, usually because of ageing. As we get older, our faces lose both fat and bone, along with a reduction in collagen and hyaluronic acid in our skin, as well as potential muscle loss in face.  The environment we live in, and our genetics can also play their part in how and when facial volume is lost.

The loss of facial volume loss is generally most noticeable in the cheeks, temples and in the areas underneath the eyes, but can also affect any area of the face. Symptoms of facial volume loss are the development of a gaunt, hollow, or drawn look and with wrinkles, folds and sagging skin becoming more prominent.



The most common effects of facial volume loss are the following:

  • Loss of volume at temples
  • Lowered eyelids
  • Volume loss in cheeks
  • Deeper nasolabial fold
  • Marionette lines
  • Sagging jowls
  • Wrinkles and fine lines
  • Temples and cheeks become hollowed (accentuating the appearance of the underlying bone structure)


Facial volume loss can make you look older, resulting in droopy and saggy skin. It also causes facial imbalances, by reducing the volume around the jawlines, instead of a youthful heart shaped face with higher, fuller cheeks. This can make a person look tired all the time and be less confident in their appearance.

There are multiple reasons for facial volume loss, some of which are:

  • Anti-ageing treatments for face- As we age our collagen and elastin decrease, this causes skin to sag over time.
  • Weight loss – Excessive or extreme weight loss can cause skin to droop.
  • Sun damage – UVA and UVB rays can wreck damage on skin, speeding up the ageing process. 
  • Hormone imbalance/medical conditions – Fluctuations in hormones, or certain conditions cause skin ageing.
  • Genetics – Our genetic predisposition can play a factor on how our skin loses volume as we age.
  • Stress – Emotional stress causes muscles to contract more than normally, which can lead to sagging skin.
  • Sports & athletics – Also referred to as “runner’s face” this causes a gaunt look, making you look older.


  • Dermal filler treatments– These specialised treatments can help shape and restore plumpness to fill out sunken facial areas caused by volume loss. Injectables are used to temporarily replace volume, reduce the appearance of wrinkles, and give instant volume. They are usually used on the cheeks, temples, and lips or under the eyes. 
  • Profhilo– Ultra-pure hyaluronic acid is used to boost the skin’s own production of collagen while refining and hydrating the skin. Profhilo stimulates collagen and elastin, attracting water in the deeper layers of the skin.
  • Dual Focus Microneedling RF– High-intensity focused RF uses your body’s own reaction to tighten the skin with insulated microneedles. For skin tightening and volumizing, it encourages new cell production to tighten sagging jowls, creepy skin and more. 
  • Dual Focus HI Fu– Uses targeted ultrasound energy to stimulate collagen production deep in skin tissues, resulting in collagen regeneration for firmer and long-lasting skin tightening effects.
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The three main causes of loss of volume in the face and cheeks are hormonal changes, environmental factors, extreme diet, and exercise.

Everybody experiences different reasons for their face losing volume as it is a natural part of the ageing process, but diet and lifestyle are big factors in determining the effect on your skin.

The loss of definition and shape from youthful high cheekbones and plump skin can be prevented by:

  • Regular use of sunscreen
  • Healthy diet and exercises 
  • Prevention of stress induced activities


If you are suffering with any of the above and would like advice please contact the clinic and book your consultation our one of Aesthetic Nurses.


01133 458682